Recycling is everyone's responsibility. When you shop, look for recycled content somewhere on the product you are purchasing, whether it's on the packaging or on the product itself. Simply putting your milk jugs and soda bottles in your bin and putting it on the curb isn't enough. As consumers we must be more pro-active in asking for/requesting more products with recycled content. Manufacturers have little incentive to use recycled plastics when virgin resin could be acquired, in some cases, at almost the same price. The same goes for paper goods. I have three children and I have a responsibility to do my part to help take care of our planet for them. If I have plastic bags I reuse them over and over again. I don't throw trash out of the car window and when I see someone else do it, if I think I won't get shot for letting them know they shouldn't do it, I try to get their attention. I reuse food containers for storing screws in...it goes on and on. Let's all do our part to make this planet a healthier, greener one!